Overview
ARA Creative Lab, a Calgary-based technology and design company, has officially partnered with Quo (formerly OpenPhone) — a leading communication platform that unifies calls, texts, and contacts in one AI-powered shared workspace. The collaboration enables ARA and its clients to elevate communication, enhance customer relationships, and streamline teamwork through cutting-edge AI tools.
Website:
Quo
Background
ARA Creative Lab provides innovative digital solutions including web development, software design, and marketing automation for small to medium-sized businesses across Canada. As ARA expanded its service portfolio and client base, internal and external communication became increasingly vital to maintaining productivity and delivering timely support.
Traditional phone systems and fragmented messaging tools limited visibility across teams and delayed responses to clients. ARA needed a smarter, more integrated communication solution.
The Partnership with Quo
In 2025, ARA formed a strategic partnership with Quo, recognizing its potential to transform how teams collaborate and connect with customers.
Quo combines calls, texts, and contacts into a single AI-powered communication hub, allowing teams to:
- Respond to client inquiries faster
- Share context-rich conversations across departments
- Automate follow-ups and reminders
- Gain insights through analytics and AI summaries
ARA now integrates Quo into its operations and recommends it to clients seeking efficient and intelligent business communication.
Implementation
ARA deployed Quo internally to manage client communication channels for its web and software projects. Each team member was assigned a dedicated Quo workspace, enabling:
- Shared visibility on customer conversations
- Real-time message tracking and response coordination
- Integration with CRM and project tools
The onboarding process was completed within days, thanks to Quo’s intuitive interface and ARA’s technical expertise.
Results
The partnership led to measurable improvements in both internal collaboration and client satisfaction:
| Metric | Before Quo | After Quo |
|---|---|---|
| Response Time | 2–3 hours | Under 30 minutes |
| Missed Client Messages | Frequent | Reduced by 90% |
| Team Communication Efficiency | Moderate | Seamless cross-departmental |
| Client Satisfaction Score | 8.3/10 | 9.6/10 |
By centralizing communication, ARA ensured that every client message receives timely attention, and no information is lost between channels.
Future Outlook
ARA Creative Lab aims to extend the benefits of Quo to its network of business clients — from startups to established enterprises. Through this partnership, ARA will offer consultation and setup services, enabling businesses to adopt AI-powered communication systems tailored to their workflow.
Conclusion
The collaboration between ARA Creative Lab and Quo marks a milestone in modern business communication. With Quo’s AI-driven platform, ARA empowers teams to stay connected, responsive, and customer-focused — ensuring every interaction strengthens relationships and builds trust.
